The Sourcing Destination for MENA’s Hospitality and F&B Industry

Now in its third decade, The Hotel Show has been at the forefront of MENA’s hospitality and F&B industry, connecting key players with leading global suppliers.

We bring together professionals from across hospitality, F&B, technology and more forging partnerships, and accelerating business growth across the region.

10,500 MENA Visitors
1000s Innovative Products
300 Global Exhibitors
100 Industry Speakers
3 Co-Located Events

Tap Into Thriving Hospitality and F&B Projects Across the Middle East and Northern Africa

Connect With Buyers From Across the Entire Hospitality Landscape

Grow Your Business in MENA

Secure leads

Unlock big business deals in the world’s fastest growing market.

Gain insights

Discover key insights on markets across MENA.

Get networking

Connect directly with key buyers.

Build collaborations

Meet top distributors, helping to expand your reach in the region.

Don’t Just Take Our Word for It. Read What Our Exhibitors Have to Say

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Participating in The Hotel Show Dubai 2025 was an unforgettable experience for our team and a significant milestone in our brand’s journey. The event offered us a world-class platform to connect with global hospitality leaders, showcase our latest sustainable innovations, and receive incredible feedback from industry professionals. From our humble beginnings in India to exhibiting in Dubai, this opportunity was a true reflection of our passion, persistence, and purpose. The exposure not only boosted our brand visibility but also opened doors to exciting new business opportunities. A heartfelt thank you to everyone who visited our stand, shared their stories, and supported our vision. And to The Hotel Show team — thank you for creating a space where the hospitality world truly comes together.

Sanchit Goyal

Managing Director, The Bamboo Bae

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We just wrapped up a fantastic first trip to the UAE! It was such a honor to be a part of the The Hotel Show Dubai and connect with so many wonderful people there. We’re thrilled to share that we’ve established our first customers in the region and couldn’t be more excited about the opportunities ahead. From dynamic hospitality spaces to forward-thinking partners, the energy and innovation here are incredible and we’re proud to be bringing our next-gen music curation platform into the mix. Looking forward to being back soon and continuing to build something special in the UAE.

Nicolas Rosen

Chief Music Officer, Sound Stylist

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We’re incredibly grateful to everyone who made The Hotel Show Dubai such a success! The event has been truly rewarding. We connected with countless hospitality professionals, exchanged valuable insights, and strengthened partnerships that will drive innovation and sustainability in the industry.

GSC Times

2025 Exhibitor

See the Impact. Read the Results.

The Hotel Show 2025 brought the global hospitality community together for an unforgettable edition connecting industry leaders, innovators, and top brands under one roof.

From inspiring showcases to innovative solutions, the event reflected the full spectrum of the hospitality and F&B sector at its finest.

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Embrace the Future of Hospitality Technology at HITEC MENA

With smart hospitality paving the way, the field of hospitality technology is undergoing an transformation. By 2031, the global smart hospitality market is predicted to reach a substantial size of $133.7 billion.

Join us at MENA’s dedicated event for the hospitality technology industry. Discover products and solutions from leading brands, hear from industry leaders and discover the next big thing in HITEC MENA.

Explore the Full Spectrum of Design and Hospitality

 

Our shows are a dynamic fusion of innovation and creativity, bringing together every product sector within the industry from local to global trends under one roof.