33,000+

Visitors

300+

Exhibitors

40+

Countries

120+

Industry Speakers

Where the global hospitality industry convenes

Join us at The Hotel Show to discover the next big innovation in hospitality and F&B, taking place from 27th – 29th May at Sheikh Saeed Halls 1-3, Dubai World Trade Centre.

As MENA’s original event setting the benchmark for hospitality and F&B excellence, we will help you connect with 300+ exhibiting brands from 40+ countries and engage with the industry’s finest minds.

Over three days, witness state-of-the-art technologies, transformative services, advanced equipment, and innovative hospitality solutions.

Meet and do business with global brands

The sheer breadth and scale of the event provide a unique space for the industry to connect, giving you an unparalleled selection of premium, innovative, and creative products all in one place.

Experience 3 dynamic days of conferences, features & more

HITEC Dubai Conference

HITEC Dubai offers an intensive education programme planned by an Advisory Council comprised of world-renowned hospitality technologists from some of the region’s best hotels and resorts.

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The Hospitality Leadership and F&B Forum

Gain valuable perspectives on emerging trends, innovations, and opportunities shaping the industry.

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The Chefs Table

Nine culinary teams from some of the regions’ leading hotels go head-to-head to produce a stunning 5 course meal in the hope of winning the coveted title of ‘Hotel Culinary Team of the Year'.

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The Engineering and Sustainability Summit (TESS)

This conference is the first of its kind in the Middle East: an association of hotel and hospitality engineers that aim to regulate professional standards, skills development and build alliances among engineers across the region.

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Housekeepers Challenge

Witness the best Housekeeping Teams battle it out on the show floor on who can rearrange a room the fastest.

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120+ industry leaders. 3 days of exclusive sessions. One platform to engage.

The HITEC Conference and the Hospitality Leadership & F&B Forum bring together industry leaders, technology innovators, and hospitality professionals for three days of insightful discussions, game-changing strategies, and unparalleled networking opportunities.

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Embrace the future of hospitality technology

With smart hospitality paving the way, the field of hospitality technology is undergoing an transformation. By 2031, the global smart hospitality market is predicted to reach a substantial size of $133.7 billion.

Join us at HITEC, MENA’s dedicated event for the hospitality technology industry. Discover products and solutions from leading brands, hear from industry leaders and discover the next big thing in HITEC.

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Where sport, wellness & innovation converge

MENA's sport and wellness market is booming, with the region’s fitness and wellness sectors set to exceed $36 billion this year. As demand for premium wellness and fitness experiences grows, hotels are enhancing their offerings to meet guest expectations.

At The Hotel Show, explore how the industry is evolving and what’s driving the demand for high-quality wellness and fitness facilities.

Explore the full spectrum of design and hospitality

 

Our shows are a dynamic fusion of innovation and creativity, bringing together every product sector within the industry—from local to global trends—under one roof. 

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